I recently got really into listening to podcasts and by recently I mean like yesterday LOL. I found a few that I really love and subscribed to. This morning while I was scanning through my notifications on Facebook, I was listening to them. With today being the first official day of Fall, one of the podcasts was about the Fall Equinox and transitioning from Virgo to Libra. I’m a Libra, so I do take balance pretty seriously in all aspects of my life. It really got me thinking about how unbalanced I’ve been feeling and what a negative impact that can have. I’ve been contemplating doing a social media detox for quite a while to help correct that.
The second podcast I listened to was talking about detoxing from pretty much all negative aspects of your life. I feel like both of these podcasts really go hand in hand and it really got me thinking even more. What role does social media play in my life on a daily basis? Why have I been feeling like it’s necessary to take some time off and get away from it? Will my business survive a break from social media? How would a social media detox support my goals? So, let’s think about that for a minute.
Is a social media detox really necessary?
Well, that depends on you. If you’ve already caught yourself dreading even the thought of doing one, then yes, you probably should. Why is social media so dang important to you anyway? Sure, you’ll hear the usual people saying that they use it to stay connected with friends and family or maybe that’s how they promote their business. But, be honest with yourself. How much time in a day to you spend on social media? Okay, and how much of that time are you actually connecting with friends and family or marketing your business?
You may be fooling yourself if you think that all of that time is spent on either of those. Odds are, you’re probably mindlessly scrolling through your newsfeed. Or maybe you’re sharing a couple of GIFs here and there or trolling people’s comments on different posts. So how much of that time are you actually using to be productive? You don’t have to tell me, but be honest with yourself.
One of the big reasons I’m going to be doing a social media detox aside from what I shared above, is that it gets really frustrating to read about everyone fighting and all of the ignorance. I swear, every article I read, someone always has something negative to say. It’s just exhausting. Why would I want to spend my time scrolling through and reading that kind of stuff? What impact does that have on my productivity and my mood? I can guarantee it’s not a good impact.
How can you keep growing your business during a social media detox?
If you’re like me, most if not all of your marketing is done through social media. Maybe you post on Facebook, Tweet, do live videos, etc. trying to get your business name out there and gain engagement from readers. Most of the traffic on my blog comes from social media, so how can I ensure that doesn’t suffer as a result of me taking a complete social media detox?
Well, there are really two options:
- Let your readers and followers know ahead of time that you’ll be taking a break so that they don’t get confused why you’re suddenly not responding. This isn’t a complete technology detox, so give them other means of contacting you such as email or if you have your own blog or website, they could contact you through there as well. Give them options!
- Schedule posts ahead of time. You should still let your readers know to contact you another way so that they aren’t confused why you aren’t responding to comments or being very interactive. This option still keeps your brand alive while you’re away, pretty much on autopilot. It just requires a little prep work.
Can you survive this?
That’s a joke, of course. But, it probably will be a struggle for some of us (me included). It’s too easy to fill in downtime with social media or mindless scrolling. In fact, while I was writing this post, almost without realizing I was doing it, I reached for my phone at least 3 times. That helped to really drive my point home that a social media detox is definitely necessary.
I have so many ambitions and things that I want to do that I should be using that downtime for. What does social media get me? Sure, I connect with people occasionally, but not every day. I do market a lot, but I can schedule my posts or use email. Plus, this gives me added time to really focus on my goals and writing quality content for you guys. Score for both of us, right?!
So, are you going to join me? I’ll be creating a social media detox challenge through email or through my blog. Subscribe now for updates! 🙂